There Is No Accounting For Taste

Thursday, April 3, 2025

Lisa Birnbach celebrates 125 years of our button-down collar

Posted by Scot Bryant at 7:45 AM

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The Official Preppy Handbook coauthor talks American style

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CELEBRATING 125 YEARS OF THE BUTTON-DOWN COLLAR SHIRT. MEET EDITOR AND COAUTHOR OF THE OFFICIAL PREPPY HANDBOOK, LISA BIRNBACH, LOVER OF AMERICAN HERITAGE AND CLASSIC STYLE

WHAT'S GAME CHANGING? 'I love American history. I love American heritage, I like heritage brands. I like durability, good things that are well made and that are dependable, and that don't have airs. When I think about Brooks Brothers and game changing, I think about sportswear. This shirt is a perfect example. Until the button-down collar was invented by Brooks Brothers, collars would flap in everybody's faces when they were playing tennis or croquet, or whatever sports. Americans have influenced sportswear so much.'

ON BROOKS BROTHERS CLASSIC STYLE 'It's the idea that you are suitably dressed for more than one thing, that's something that Brooks Brothers offers. If you had to, you could sail in this outfit. You could play tennis in this outfit. You could go to a cocktail party in this outfit. There's something really American about that.'

PROUDEST MOMENT? 'My grandmother was a flapper bride and she and my grandpa went to India on their honeymoon. She asked my grandfather for permission to talk to an Indian man who was wearing a madras shirt and pants. She wanted to find out where she could buy the beautiful madras fabric while she was in India. He said, 'I bought it at Brooks Brothers in New York City, ma'am.' READ HER FULL INTERVIEW HERE

Discover the rich history of the button-down collar shirt.

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